65,000 passers-by, converted step by step into a measured cultural audience.
Passed by
65,000
Engaged (62%)
~40,000
Rated it high
88.9%
Travelled for it
25%
Part 03 · Evaluation03
STORYBOX Mobile
Colour in original Gould birds. Listen to their calls.
storybox.australian.museum
The Mobile Companion
A second screen in your pocket.
Visitors colour in original Gould illustrations, listen to distinct bird calls, and trigger the cube from their own phone. Live at storybox.australian.museum.
Mobile04
Thank you to all our collaborators and partners.
studioesem.com
Studio ESEM × Australian Museum · Create NSW
Birds of Australia STORYBOX05
Evaluation Method
How these numbers were measured
65,000 passed by: on-site pedestrian analytics across the eight regional NSW touring locations.
~40,000 engaged: applying the 62% engagement rate of passers-by who stopped or interacted.
88.9% rated it high · 25% travelled for it: from on-site intercept surveys of 303 unique respondents across Newcastle, Orange and Port Macquarie.
Source: Birds of Australia STORYBOX Final Report, June 2025.